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How to Hurdle the Measurement Quagmire in B2B Marketing & PR
B2B marketing and PR departments feel increasing pressure to justify their activities and results. According to a Forrester Research survey, 56% of marketers said connecting spending to revenue is...
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How to Best Measure the Value of Trade Shows
Image source: Wikipedia Trade shows and other kinds of industry events present superb PR and marketing opportunities. In addition to meeting prospects and potential partners, trade shows offer ideal...
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Down-Funnel Marketing Analytics Stymied by Data Collection & Measurement...
Image Source: joethegoatfarmer.com Marketers traditionally focus on the top of the sales funnel. However, more marketers are becoming responsible for down-funnel metrics. Marketing leaders now place...
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PR & Marketing Analytics: Resolutions for 2017
Analytics are an essential element of effective marketing and public relations. Analytics provide organizations data and insights needed to improve tactics, plan strategies, measure performance, and...
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12 Must-Have Features in a Robust Media Measurement Dashboard
Monitoring and measuring news and social media has transitioned from a nice-to-have to a must-have in public relations, marketing, product management, competitive intelligence, customer service and...
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After One Year – The Complexities of Measuring Facebook Reactions (Better...
Image source: We Are Social via Flickr Facebook Reactions, introduced a year ago, have started to improve brands’ ability to engage with followers, understand their audiences and improve content...
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What’s the Value of a Like? [New Research]
Marketers aggressively encourage Facebook users to like their brands. They believe that Likes prompt the brand’s updates to appear in customers’ news feeds and prompt engagement to appear in their...
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Are Marketers Getting Better at Analytics?
Measuring their contribution to business objectives has been an ongoing challenge for marketers. A new survey of B2B marketers indicates that frustrations about proving their return on investment (ROI)...
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COO Survey Reveals Shortfalls in Measurement & Analytics for Marketing & PR
A new survey of chief communication officers reveals that the executives place a priority on analytics, but measurement practices sometimes fall short. Most communication leaders oversee key...
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The Pitfall of Too Many Metrics, Too Much Data
A Google analytics executive says trying to track too many metrics has become common measurement mistake. “The biggest misconception is the perceived need to capture and measure everything and...
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Are Marketers Getting Better at Analytics?
Measuring their contribution to business objectives has been an ongoing challenge for marketers. A new survey of B2B marketers indicates that frustrations about proving their return on investment (ROI)...
View ArticleClik here to view.
COO Survey Reveals Shortfalls in Measurement & Analytics for Marketing & PR
A new survey of chief communication officers reveals that the executives place a priority on analytics, but measurement practices sometimes fall short. Most communication leaders oversee key...
View ArticleClik here to view.
The Pitfall of Too Many Metrics, Too Much Data
A Google analytics executive says trying to track too many metrics has become common measurement mistake. “The biggest misconception is the perceived need to capture and measure everything and...
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Why Companies Should Measure Corporate Social Responsibility
In the past, few companies placed corporate social responsibility (CSR) in the forefront of PR and marketing efforts. While some issued occasional press releases about their charitable donations, most...
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The Powerful Business Benefits of Integrated Analytics for PR and Marketing
Communications professionals are coming to recognize the benefits of integrating public relations, marketing and other communications functions. Silos for PR, social media marketing, advertising and...
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B2B Struggles to Upgrade Marketing Measurement and Demonstrate Pipeline Impact
Most B2B marketers say measurement is a growing priority for their organizations, yet they continue to struggle in developing marketing measurement that demonstrates their impact on sales, new research...
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Google Names 3 Ways Marketers Can Improve Measurement
Image source: Clint Post via Pixabay As competition swells and consumers are inundated with more marketing content, more channels and more choices, marketers face growing pressure to prove that their...
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The Deadly but Common Flaw in Marketing Measurement
Marketers may be too eager to measure their return on investment (ROI). Surveys show that measuring ROI) is the top challenge facing marketers. Although many marketers claim they measure ROI, they...
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Time to Retire the Net Promoter Score?
Image source: 41330 from Pixabay Major corporations have embraced the net promoter score (NPS) as a go-to metric measuring customer satisfaction and, by extension, overall corporate performance. But...
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How to Measure the Value of Press Releases
Despite the much-publicized demise of print media, press releases remain one of the most important weapons in the PR arsenal. News releases sometimes prompt reporters to write original articles that...
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